To grow our photography businesses, we make images that serve specific, narrow functions. For example, our wedding photography needs to attract and satisfy a specific demographic with a certain look in order to allow us to charge a particular price and create a consistent brand. Our commercial photography needs to assist clients in generating specific feedback from their customers that are in line with business goals. Even though my photography offered me creative expression, it was being undermined by a mechanistic approach that treated photography as a utility. I realized my photography needed to participate in something. My photography lacked a community and I needed to have an outlet where my photography could give and serve. Read more…
